Mobile program discovery is among the hardest tasks facing indie developers. Around 270 billion programs are forecast to be downloaded from 228 billion across international program stores in 2017, a rise final year.
Ad networks may not be the point of phone if you’re a budget conscious developer.
In Tappx we’re no stranger to this situation as we began as budding programmers ourselves using a blank canvas. Through this article, we supply our recommendations for increasing your app download rates, assisting you to stick out at a busy and competitive app market.
1. Consider your app store distribution strategy
Do not limit yourself to Google Play App stores or even iOS.
The strategy to raise your odds for more downloads would be to launch in geos in across other program stores. The core duo are of course Apple’s App Store and Google Play. Beyond these two market leaders, there are a myriad of other additional program shop possibilities.
Quantity of apps available in leading program stores. Statista, March 2017
2. Explore cross promotion communities and encourage yourself inside
Ad networks are a strong and proven channel for acquiring news users. You must explore the various cross promotional communities if your development studio doesn’t have the necessary budget to invest in ad networks yet.
The majority of them work on exactly the exact same premise – a network or community of app developers exchanges users or advertisements for free.
Some instances include Tappx, Tapdaq and Everyplay. This is whether you’re a indie developer or portion of a large franchise of mobile games.
Incorporating a cross promotional mobile ad strategy has powerful benefits
Leadingapp developers utilize cross platform promoting as when bringing new programs a primary ways to raise downloads.
Integrating a promotional mobile advertising strategy has benefits. Programmers can conduct highly targeted advertising delivery with options to choose certain geos across various vertical industry sectors, e.g. deploying banner advertisements for a casual puzzle mobile game launching into UK, France, Germany and India, across comparable casual gaming names.
They can then capture and evaluate their campaign data, such as being able to look at click-through rates and gauge impressions once a cross promotional advertisement campaign has been activated by developers. To optimise your cross promotion activity, you will of course need to conduct lots of analysis and testing to provide the very best results.
3. Employ a creative, engaged and targeted PR strategy
As you’re intimately involved with the development of your app, this makes you capable to promote it across goal media outlets, influencers, blogs and social media platforms. You create an end-to-end PR strategy to help create excitement and buzz.
By way of example, app players like to hear up and coming new games which possess innovative gameplay mechanics/graphics and unique features.
Other news statements include interviews with programmers, Implementing inviting writing development sites and providing insights and recommendations.
Nurturing an engaged and motivated community is a fantastic source of ideas and feedback, so it’s important to be receptive to media and your own fans.
4. Keyword optimisation in Program shops
Research and try different selections of key terms that are relevant to improve the natural visibility of your programs. Using keywords in name or your app title is a proven method. It is well worth noting that your rankings does not increase .
test different combinations of keywords, descriptors and synonyms
It is crucial to test various combinations of keywords, descriptors and synonyms to discover which combination yields the most effective search results. In our experience it’s preferable to appear in the top five search results of a targeted search that is targeted, than compared to looking at a top 100 listing of a generic keyword search.
Additionally, should you wish to research professional premium App Store Optimisation (ASO) tools, then there are a number of critical providers which can fulfil this need. Some examples comprise apptamin and App Annie.
5. Optimise program design and visual assets
App store logo
That in app store icon or your program logo is succinct, clear and eye catching. . Research what your rivals are doing and deliver something special for new users.
Test a distinct candidate emblem options via a/b testing, and determine what delivers the best results.
App shop screen captures and descriptors
Utilizing your screenshots that sell the propositions of your program. Regardless of your program’s class or key this part of the app shop experience has to be implemented with finesse.
You include descriptors for your screen grabs, highlighting features/benefits/selling points. Look at using video articles if applicable as this is a powerful method to communicate your app benefits and messaging within a few seconds.
6. Enter business and consumer awards programmes
Shout about your successes and achievements by boosting programs and your gift through award platforms. This is a approach to achieve the respect of your target viewers and your business peers.
Shout on your successes and achievements
Winning awards recognises business achievement accolades, that resonate with viewers if investors consumers or other. Some app award platforms include Best Mobile App Awards and the Google Play Awards. Explore your industry/app category awards.
The Create Magazine Awards 2017 for matches commerce, or the Pocket Gamer and The Golden Joystick awards. It is definitely worth noting that these awards frequently have developer specific categories, so it is certainly worthy of analysis. So spend some time, consider your most successful jobs, and submit your entries. Bear in mind, you’ve got to be in it to win it.
7. Construct a microsite or site
Many indie developers forget to implement this step that is very important. Establish a website or microsite as a key destination for many of your stakeholders that are important, whether they’re businesses researching publicity or your most recent blog, or consumers wishing to be informed about your latest app updates.
In our experience, a good site empowers you to engage such as link exchanges, banner ads and SEO. Often obtaining a simple site with program store download options is sufficient.
