(c)iStock.com/sergeyonas
Launched in 2012, the Penguin upgrade premiered to algorithmically sites that were believed to be involved in link schemes. In particular it focused on people that were found accessing them via networks or link farms designed to increase rankings artificially or to be buying links.
Obviously that SEO plans have been shaped by the Penguin upgrade of Google because it eliminated what it considered to be poor-quality links since it was first introduced into the landscape.
This supposed SEO plans had to put emphasis on producing onsite or content assets to participate with its users and getting quality links. Finally this could create a backlink profile much more.
Rumours of an algorithm update to Penguin have been circulating the sector as 2015 with many seeming to agree this year, it would come.
Details have yet to be outlined, Google spokespeople have informed us that the upgrade will be real-time which will signify any websites deemed to operate out of Google guidelines could be demoted instantly.
Conversely, sites that are penalised may also recover fast after having eliminated and/or disavowing the penalty triggering backlinks or obtained lots of quality links.
Evaluate your present standing
The last upgrade to Penguin was in late 2014. You should check out your state before you begin putting a strategy of action in place.
Consider your strengths and weaknesses in addition to learning the preceding updates may have influenced your search engine optimization strategies so that you can learn from mistakes and incidents.
You should take that the Google’s algorithm may consider unacceptable, when you assess your present status. For example what exactly do the backlink gains resembles?
Are they from domains or topically relevant pages? Are they footer or sidebar links, forum signature links, comment or worse instead of editorial links that were natural? Is it true that your anchor text distribute in a natural manner from trusted resources or are they all with your brand or domain name (that is nice and perfectly natural)?
Are there any links that you see you don’t wish to have connected with your own domainname?
By being online from things such as content scrapers linking 26, answering the latter question, Google are aware of a amount of toxicity.
Nonetheless, it’s worth checking what domain names are currently linking and utilising the disavow instrument. It’s an algorithm that is running with minimal recourse for publishers, it is far better to play safe and not become collateral damage.
Google also have said that a punishment can be removed by constructing good links. Press links from tier-one/top-tier publishers may tip the balance away from the links away or to recovery from penalisation.
Anchor text diversity
Google has had a history with text. Before Penguin was introduced, entrepreneurs were searching to the use of keywords and it goes without saying that consumers weren’t a lover of copy which filled and was over optimised with links.
The very nature of Penguin is to target sites that it considers to be in breach of Google’s guidelines
This was SEO in one of its earliest forms and you might want to think about upgrading your strategies if you’re still using this approach.
There is not any goal or guideline to achieve the ideal balance of text. However, as mentioned before, Google is placing more emphasis on the consumer experience and therefore marketers are under increasing pressure to make sure that their copy is engaging and contains a stream that is natural.
Optimise internal hyperlinks
Now might be the time to rate your internal link profile and make any changes. Internal links can influence how your website crawl and view, prioritise and stream PageRank through the content hierarchy.
Similarly to hyperlinks you should avoid over optimisation and be varied using synonyms for instance where appropriate.
It’s also worth looking at your site and consider the journey the way your internal links can be utilised to guide them and you need users to take through the site.
Aggregating content towards hubs can help with SEO. If you are optimising a ‘blue widgets’ product page the purpose is to eventually rank for ‘Widgets’. Utilising internal linking you can help users and direct Google .
Focus on quality articles
The nature of Penguin is to target sites that it believes to be in violation of Google’s guidelines. In manipulating the hyperlinks pointing to 12, penalising search engine optimization techniques involved. Strictly speaking that means not knowing about a link in advance.
An efficient way to be certain you could recover is to be certain that you’re providing Google with quality content that is both relevant and engaging and finally yours.
A variety of upgrades to Google’s algorithms have taken the focus away from ranking methodologies which have placed more emphasis on the user experience and essentially played towards a holistic perspective.
Marketers that put effort into creating expertise and the content across all devices to get their approaches will be placed to deal with algorithmic updates without even sleepless nights.
