(c)iStock.com/Izabela Habur
We have been doing a great deal of thinking recently at Platform. With the relocation to our new offices in the center of the South Lanes in Brighton has come the chance to think differently, to perform otherwise and also to draw the lines around the way we wish to work, what works for us and what good looks like for people.
Included in the move, we have been required to drill down into what makes our brand, our staff and our work successful; Quite simply our point of difference from our opponents and the way we give our talent the right surroundings to help them produce and deliver successful projects. It’s a process we go through time and time again with our clientele but like most agencies is pushed lower on the priority list that is inner.
What has come out of this thinking? That cooperation is at the secret to any brand achievement.
We all know with the ability of the brand lying within an organisation with many people rather than one individual, just how much the world has changed. Social networking has driven power with advocacy function as the favourite tool in the promotion arsenal and customer feedback of the brand guardian, into the individuals. Real time information allows us to track and examine campaigns and tailor accordingly to meet with client expectation and change clients’ minds.
What we have realised is the way cooperation is not just instrumental to generating market feedback but a tool which may be harnessed .
Building a place for collaboration
That is why we’ve assembled a place for cooperation. A location not only for our staff to get together to brainstorm, unpick suggestions and challenge and produce, but a place where we could take customers to dismantle thoughts and reconstruct ideas and one where clients can come, occasionally with their own groups, and use as their very own. We have been working for a while to create distances – sometimes called Customer Experience Centres or even Innovation Centres – and understand the benefits and return on investment of a distance together with brands such as British Gas, Vodafone and others.
So we created our own. Yes it and it has interactive touch screens and furniture that is good, respectively, and yes it is quiet and away from the madding crowd. However, its real benefit is that it’s devoted to thinking otherwise, to doing things. Along with the crux to it’s different is the – the cooperation with other individuals.
It comes as no surprise that a survey conducted by Deskmag discovered that people working collaboratively are more innovative (71 percent), productive (62%) and 90% feel more positive.
Within an office area this means enticing on influencers, customers and your suppliers. Sharing the functioning of your new, warts and all with those you are requesting to be a part of it. It means listening to your customer, but not just listening , really taking on board their point of view so that you build created goods or services and creating long-term partnerships.
From the workplace, collaboration is just as key. For those customers who can’t come to us, we need a area to carry to them so we evolve and can still listen. In many industries, the meeting points tend to be at a level of interaction within a stand, the most advanced or in displays, events and trade shows, which traditionally have embodied display spaces. We consider developing a true collaborative area – in the arrangement of a mobile of Client Experience Centre that is digital that may be rehatched and dismantled in places that are various – is the key to involvement with your clients. Flexibility is meant by it, it means agility also it means being open to different ways of working.
Employing technologiesdisplays and cloud based technologies which allow dashboarding, collaborative spaces make it possible for manufacturers to understand their customers’ obstacle and find solutions to them.
As a service that is paid for its revolutionary approach, its best practices and its thinking to solving answers, we realise this to be in a position to accomplish that we will need to take on board our client’s opinions and their customers’ thoughts. By adhering by accepting that we can not do our job creates an opportunity and we can hear the response more 14, we need to comprehend that.
