Mobile MarketingMobile Things: The four Important metricsMobile has come to be the 1 device consumers cannot do without. Whether we like it or not, our day...
TechnologyBrands are using tech to enhance audience experiences(c)iStock.com/BercThe Rio Olympics 2016 will celebrate and showcasing a variety of sports something that all sorts of brands will be...
TechnologyForrester’s: 2018 will see CMOs are replaced by growth officers that are chiefForresterhave published their forecasts for what 2018 will hold, ranging from retail to GDPR.In the realm of CMOs, the company...
TechnologyWhat Bernie Sanders’ presidential campaign can Instruct us about email marketing(c)iStock.com/Bastian SlabbersBernie Sanders' election campaign staff is pulling a strategy that is original. The way his staff employed email at...
Customer ExperienceBad Encounters can cost brandsCould it be the quality of the item or having a positive customer experience that creates brand loyalty?For 76 percent...
TechnologyMobile marketing is dead: Long live gaming Advertising(c)iStock.com/CylonphotoOpinion A recent research conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community,...
TechnologyReduce your Advertising Prices – by building an app(c)iStock.com/allvisionnIt should be evident to the majority of brands by today that investing in mobile marketing is not an option....
TechnologySnapchat introduces ‘promoted stories’ASOS and HBO will be the first titles to make use of Snapchat Promoted Story advertisements format.Snapchat 'tales' are a...
Social Media MarketingGoogle+ surprises everyoneGoogle+ isn't held in higher esteem by most marketers. In fact, you could be forgiven for believing that the social...
Social Media MarketingTwitter may turn a profit at the end of 2017At first glance, you could be forgiven that Twitter results were another torrent of terrible news for the social media...
