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©iStock.com/hjalmeidaFirms face a number of challenges within their societal transformation during the next few decades. A new report from IDC...

(c)iStock.com/maxsattanaThe use of customer relationship management (CRM) software continued to grow in 2015, with invest up worldwide by 12.3 percent...

(c)iStock/gpointstudioHate it, love it or despise it, content promotion is really essential nowadays, particularly when it comes to differentiating yourself.Obviously,...

Electronic advertising spend reach $178bn according to IPG's Magna. Online ad spend is expected to overtake TV ad spending, this...

New research from micro-influencer stage Takumi reports that 9% of UK advertising professionals are planning to spend over #100,000 on...

(c)iStock.com/ThampaponThe start of a New Year offers a chance for companies to reflect and also to stake their claim upon...

(c)iStock.com/bombuscreativeI overheard two conversations last week, while sitting on a train that was delayed. Even though a set of gentlemen...

©iStock.com/ThomasVogelThe growth in people provides a true opportunity to lenders. Ensuring the credit can be afforded by those consumers remains...

New ad formats are constantly in demand for brands and services alike. Agencies need to demonstrate their customers that they...

The state of ad is a topic in the marketing industry with some reports suggesting advertising blocker use is currently...