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(c)iStock.com/anyberkutEnterprise intelligence firm Brandwatch has established Audiences, an analytics and effect tool, to draw effort insights for entrepreneurs out.While Brandwatch...

It's not only SEO hype -- hunt is becoming, and metrics such as user engagement and target conversions are more...

Smartphones have been the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud.The...

(c)iStock.com/andresrIt's no doubt one of the most used acronyms from the realm of marketing -- ROI (return on investment).Understandable, of...

(c)iStock.com/Dejan_DundjerskiWe're living in an age of "extreme" customer expectations, with 66% anticipating a same-day reply from a new and 43%...

(c)iStock.com/kutubQWhy tap on a control when you might get the exact same result from copying a few words? Voice and...

Social retargeting is a broadly popular yet widely misunderstood field of marketing. Even though it can be hugely effective if...

(c)iStock/a-crottyMaintaining a positive brand image and reputation is essential to any company, and marketers are utilized to engaging content to...

Picture credit:"Snapchat", by"Adam Przezdziek", utilized underCC BY SA/ Modified from firstBusinesses are paying attention with brands posting on the social...

The growth of AI has been well documented over the past couple of decades, and there are predictions about the...