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(c)Swyft MediaEngaging the younger generation is a difficult undertaking, given a attention span, coupled with the sheer volume of competition...

(c)iStock.com/BenGoodeFor commercial businesses who live and die by the products and services falling off the first page of a search...

(c)iStock.com/EdithRumImagine how advertising might look in real life conversation's context. Your prospect cites their dream destination and you start by...

Almost a quarter (23 percent) of of the data organisations maintain is thought to be incorrect, according to our Experian...

(c)iStock.com/portishead1It requires a partnership to make a great thing great. For our company, a creator of games, cooperating with a...

By January 2017, Google is set to perform its update to its search algorithm that is mobile.The Google Interstitials mobile...

Snapchat's parent firm, the share price of December, dropped as the organization's Q3 earnings report revealed that revenue had come...

Customer choice has improved in recent years. In the beginning of the 20thcentury, Henry Ford launched the Model T, the...

(c)iStock/RawpixelThe UK currently operates under the Data Protection Directive, which permits a "soft" opt-in strategy. Under the rules, data gathered...

It's no secret that the new behaviours of hyper-connected consumers are basically changing the interaction between brands and consumers.Consumers now...