TechnologyPersonalisation and data is marketing in the airline industry(c)iStock.com/anyaberkutMarketers often do not see the worth of personalisation. This is most likely because this (fairly new) theory has never...
TechnologyOpt-in marketing is more than just a GDPR IssueWe're under a year away in the EU's General Data Protection Regulation (GDPR) taking effect, and from many accounts, most...
TechnologyEmojis do Not drive brand engagementA whole lot has been included by the usage of emojis to text communicating. We are all aware that when...
TechnologyMobile in omni-channel marketing: A design paradigm©iStock.com/RawpixelJanet, a mother who's elbow deep in household choresremembers that her kitchen has run out of cereal. She immediately grabs...
Customer ExperienceAI, Client Support and the CMOIn the space of times we heard just two of the biggest players make two statements on one key technologies:...
Customer ExperienceWhat you Want to know before Constructing a brand chatbotGenZ and millennial consumers' expectations are shifting and in turn will be. They do not buy, browse or value products.And...
Content MarketingFinding audience lookalikesThe challenge for virtually any brand is to receive any clients. Getting anyone to buy your product can be considered...
Customer ExperienceStrategies for adoption that is chatbotChatbots and more and more businesses exploring using this technology are playing an significant part in marketing and client involvement,....
TechnologyThe seasonal revolution has arrivedIts official -- the Christmas trading period has arrived, with under 100 days before the big day. In the united...
TechnologyPrepare your business for Modifications to the rules – or face hefty PenaltiesFirms will need to prepare themselves for modifications to the ePrivacy Directive in preparation for the coming General Data Protection...
