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Odeon ‘cinema in Europe’ to launch consumer chatbot
Why customer relationships could be stunted by over-personalisation
Marketing technology: Are we talking your language?
Customisation: Half of consumers are aware of Choices
Pizza Hut Is Attempting to reach the younger generation in a crowded marketplace
Marketing Technology and the evolution of roles
‘Zig’ when they ‘zag’: Lessons from the human side of Advertising
Should they want to tackle the issues, marketers need to put aside personalisation
Why chatbots Maintain the future of commerce that is conversational
Martech is an integral part of shoppers’ experiences
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