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At Cannes Lions following its US launch Yahoo has disclosed it’s launching a complete content marketing studio for agencies and brands in the united kingdom, also.
Content consulting services will be provided by Yahoo Storytellers, create a full range of articles and premium video, in addition to carry influencer activations out venture extensions and acorss programs.
Yahoo claims its Storytellers offering “leverages Yahoo’s editorial experience, extensive data, native advertisements through Yahoo Gemini and content advertising on Tumblr”.
Yahoo receives over 165 billion daily information signals and it will utilized these to help brands advise which type of content opportunities they ought to pursue to achieve their target audience and identify consumer insights.
The comapny already has a suite of advertising formats and technology platforms, such as articles platforms such as Tumblr and its advertising offering Yahoo Gemini.
UK managing director Nigel Clarkson said Yahoo Storytellers would focus on creating “powerful” content with data.
“Based on the effective combination of content, data and technology, Yahoo Storytellers helps marketers to successfully build, distribute and measure premium branded content which meets customers’ expectations and drives engagement,” he added.
