Shopping is entering a shop. It is about participation.
It is the age of the client and in this competitive, dynamic world that is digital, customers are bombarded with between 3000-5000 messages through multiple channels.
Stations and New digital technologies have multiplied and will continue to do so. Even customers are using a multitude of apparatus that are different to study, review and finally purchase services and goods.
All these touch points present an opportunity and a challenge for retailers to add value. The goal is to progressively shift the consumer from someone, who may be agnostic.
With the explosion of channels and choice, successful retailers require a mixture of specialist knowledge and innovative technology — a customer marketing ecosystem – that uses every touch point that is digital and adds value where customers expect it.
Embrace the era of smarter shopping
The effects of technology on commerce is strong and quick moving.
Today’s shopper is 100% connected 100 percent of the time. The proliferation in devices means that customers can browse and buy wherever and whenever.
“Today, the great majority of shoppers research online before they purchase from a store. This means that every company [has to be] a digital company because each customer is a digital customer,” says Peter Fitzgerald, Director of Google UK.
That the vast majority of shoppers research online before they purchase from a shop
A current report from Internet Retailing calculates that more than #150bn ($187bn) of retail sales are currently influenced by electronic and that retailers whose services do not meet customers’ expectations could shed more than #12bn ($15bn) annually.
That challenge is supported by new research by Kibo, which reveals that six in ten shoppers are ready to stop using retailers who are not able to cater for their expectations that were digital, such as.
So, with this ‘always on’ digital shopping street, is a clear requirement for retailers to change their advertising functions and join with more customers.
The best digital experience combines all of the different digital touch points so customers can interact with you in shop, on the internet, via mobile devices or via call centres in a seamless way — with all the flexibility to connect, research, store, get and return product as they enjoy.
The ultimate digital retail experience
The key is adding value.
Connected Modern and responsive brands need to use their avenues of advertising in the way.
To convey the messages to their clients, whether that is through responsive websites contextual mails , mobile advertising, real-time social networking advertising , ambient closeness and data.
It is becoming mission critical for the marketer to create a feeling of the client that is connected.
That the key is adding value to every single customer interaction
With a dialogue that is two-way, business will see they have clients that are integrated they will not shop anywhere else and also help to increase sales and revenue.
At precisely the same time, you can capture, collate and interpret both known and unknown data along the way, creating an image of each individual customer, producing customized engagement chances that are content-rich, whilst streamlining operational processes. That seems like shopping that is smarter.
Today’s customers are already shoppers. It’s now time for brands and retailers to live up to their expectations.
