Communications and media apps such as Facebook, Instagram and WhatsApp accounts for the greatest share of time spent using apps, according to Verto Analytics.
The company looked at cross-device behaviour of 5,000 adults and found that 44 percent of monthly time spent on programs went to social and communications media.
Apps amusement include with 21% of program moments.
Interestingly, the former king of this app marketplace, games, watched its share fall in the research period. App time spent on games’ proportion dropped from 18% to 13%.
A ‘clogged pipe’
The study also highlights some features of this program market. The average person has about 90 programs, yet use eight on a daily basis.
The app also only keeps 5-10 percent of its customers 30 days.
“The continuous growth of messaging and societal programs mean that the total app time has become dominated by just a few sectors, with the top three categories accounting for 78 percent of all cellular app time spent,” Dr Hannu Verkasalo, Verto Analystics, stated.
“This leaves the rest fighting over the scraps, which is going to get harder as program downloads are plateauing and there is the impending rise of “hub apps,” where people do more jobs within one app — make sure it texting, purchasing or buying a taxi. By way of instance, while matches have performed well over the last few decades, it seems they may be being substituted by new offerings throughout the entertainment category.”
Of the app types that are currently competing for the total app, those relating to finance, video and photo and health and fitness are seeing the increase.
Finance apps in particular have seen a lot of new offerings coming to market, with inventions like lending and cellular payment proving popular.
The program marketplace is seen by Verkasalo as resembling a ‘obstructed pipe’:
“Getting people to download your app is just about 10% of the struggle; program creators as well as the manufacturers that advertise on them are under increasing pressure to become one of the crucial eight and remain there.”
