SMS marketing is. From the multimedia technicolor of advertising that is electronic, character of SMS and the text just can seem a little drab and restricted.
Having said that, many agencies and brands still have a high-degree of achievement with SMS advertising. Onereach has supplied a fantastic collection of sources, although there are a tonne of statistics and case studies which demonstrate this.
So it seems that the medium is far from dead, but could probably use a tune-up that is technological.
Rich Communications Services (RCS) seems poised to provide the foundation for the next phase of SMS marketing.
What is RCS?
Put RCS adds a selection of features to SMS which you might recognise from social networking and internet-based messaging apps. As well as text, RCS permits users to send videos of around 10MB, group chats, place information and video calls.
In theory, RCS should remove the need to utilize a third party platform to the sort of movie chats and content rich group that we all know and love about Whatsapp and Messanger.
In fact, both sender and recipient need to use a program and network, and coverage is not universal as yet. However, the list is growing, such as Vodafone and Deutsche Telekom. On the hardware side, HTC, LG, Lenovo and Samsung are.
Is prevalent RCS adoption incoming?
Ovum and CLX Communications have researched 100 businesses also has found that the appetite for RCS is growing.
36% are planning to adopt RCS as soon as it will become available for them to do so. 94% said that they wanted to use the technology to provide content to their clients or prospects. 89% are excited about the technology’s potential to possess interactions with customers.
86% wanted to use RCS to boost their branding like displaying their logo that was entire as the sender ID.
Robert Manager, Co-founder and Gerstmann CLX stated:
“The continued increase of A2P (program to person) messaging demonstrates just how trusted and appreciated SMS nevertheless is as a channel for enterprises, but as well as its many advantages, SMS has always had its own limitations.
“Thus, it is reassuring to see a significant requirement amongst brands and businesses such as RCS, which goes beyond text to add app-like interactivity and rich media. It’s all MMS promised but sadly failed to provide.”
Pamela Clark-Dickson, Practice Leader, Consumer Services, Ovum, added:
“The survey indicates an appetite from enterprises to utilize richer types of mobile messaging to engage with their clients. The pressure is on the telecoms sector to make certain their business-to-consumer messaging solutions remain relevant and attractive, especially as Apple joins other chat programs in engaging with the enterprise market.”
