We all know that mobile is on the rise.
According to the latest Adobe Digital Insights report, desktop will be overtaken by mobile traffic .
I speak with if you’re like the majority of the publishers, you’ve already experienced growth and you have a website that is friendly that is cellular. But you are still not earning the RPMs you like on desktop computer.
Regardless of the buzz around our smart, handheld devices, monetizing mobile sites is really a challenge for publishers.
Here’s what you need to do.
Test out different unit sizes
Wish to know which banner sizes will generate revenue? You need to examine them.
There is not a one size fits all solution as different websites have viewers and different page layouts.
Nevertheless, a good place to start is by testing sizes which perform well on average.
300X250 inlines have a tendency to be effective on all apparatus. 336×280 banners often work well on higher resolution cellular displays (but have less demand).
I right under your content images and recommend testing 320X50 and 300X50 banner ads throughout the header or footer of your mobile website.
Restructure long post pages to boost ad viewability
You might have articles with content, but the truth is that readers won’t read the entire content.
This lessens the viewability of advertisements and contributes to CPMs. 1 way is with a ‘Read More’ button which hides the content and dissects the page.
An engaged consumer can click ‘Read More’ to reveal the rest of advertisements and the content.
These subscribers are likely to reach the base of the article, so advertisement will be greater. Just be certain that the advertisements load after the button has been clicked.
The button functions as an advertisement product alone. Put native content recommendation widget or a display ad along with links to your other articles to divert users.
Be conservative with high impact advertising products
High impact ad products are proof that you can have too much of a good thing.
Components like interstitials have high CTRs, but functioned frequently or into the crowd, your users can annoy. Moderation and measurement are crucial.
Without disrupting the user to create the effect, try limiting impact ad products to reveal a session.
You can set them to appear not when they come to your website, and if the user goes from 1 page to the next.
Refresh sticky ads
Then it may be worth in case you’ve got sticky ad formats on cellular, such as banner ads which remain visible across the header or footer of this site as the user scrolls refreshing them.
Consider doing this following 30-90 seconds depending on how long your customers stay on the webpage.
Users tend to be tolerant of the provided that the advertisements are refreshed of the page content. Everything you do not want to do is interrupt their engagement. In my experience, this provides a sales lift of over 15% for the unit.
Optimize advertisement loading speed
No publisher wants advertisements that create page latency. Your Google search positions hurt and reduces the amount of traffic you are able to monetize.
Best way to prevent this, the easiest would be to use asynchronous ad tags. Decent need partners offer this alternative.
You can wrap ad tags within an iFrame that they load individually of their webpage’s content, when they don’t but you’ll need to check your revenue does influence. Make sure you add if you’re using a header bidder on your site.
Respect the user
This might seem obvious but it’s not done. By respecting your customers, time is prolonged and leads to yield visits. Think about it your mobile monetization strategy that is long-term.
Respecting users means using a clear ‘X’ choice for them to shut ads. This is very important for competitive overlay and interstitial placements which cover the cell screen.
Additionally, it entails monitoring the impact of each new advertisement unit on your user participation metrics – time onsite, time on page, bounce speed, scrolling, use of share options etc..
Evaluation and optimize ad placements till you find the right equilibrium between earnings and consumer expertise.
Give these tips a go and please feel free to share your results and advice for subscribers in the comments below. I’d be interested to hear how you get on!
