We’re in the middle of a digital revolution. As consumers, we are more linked than ever before thanks to the proliferation of electronic devices and the explosion of services that are internet. For brands this presents a massive opportunity.
Being able to achieve a target audience across multiple devices implies that you can participate with them wherever they are, causing the holy grail for any business loyalty.
So what exactly does this mean for the electronic consumer? We wake up, pick our smartphones up, check the weather. Have breakfast, check out our iPads, read the information. Then fire up our laptops, we get to work and respond to our emails.
For most of us, the day involves multiple apparatus and a complex pattern of ‘user’ behavior.
Every thing dictates user behaviour; in industry or the business we operate in, to our own locations, the time of day and the day of the week we are using our devices.
Therefore, understanding your audience acts across displays and content is crucial to understanding how to interact with and engage them.
UK app engagement
In just about all categories, by way of instance, UK users have a higher number of person online ‘sessions’ during the course of the day, in comparison to, the United States. But British customers are not necessarily spending more time on their apps in total.
This is partly down to multiple device ownership as study has discovered that a quarter of Brits use three forms of device (mobile, tablet computer and computer) throughout the course of a month; spreading their program usage across all three.
For users in the UK, program usage can be more centred around key points in the day. By way of instance, in the united kingdom, finance app usage peaks in the afternoon and then again in the evening (around commuting times).
Conversely, news programs have a greater reach throughout all hours of the day; they’re switched on at 6.00am and used throughout the day until 8.30pm. Brits also always check the weather before they venture outside to house, lunch, or work.
This explains why Brits have more sessions in their apparatus, yet spend less overall time utilizing weather programs, in comparison to their peers.
But what does all this mean? Our associated devices have become our partners in our side throughout the day providing opportunities for meaningful and deep consumer engagement.
Instance: Snapchat
Take Snapchat for example. Through looking at the data, and seeing how, when and where consumers are pretending to be cats and dogs (or bees) with their favorite filter, we could understand patterns and user behaviors.
This translates into engagement and metrics could be made to draw in business success and advertisers. Combined with demographic information, this information will provide investors with insight equally externally and at house.
Out of if we go online, to how engaged we are and just how often; all of this advice, is essential to advertisers who want to better understand and target the ideal audience to maximise spends and revenue. To be able to provide this in our entire world, advertisers need a highly granular breakdown of consumer behaviour.
By way of example, of apps are being used by individuals, an hourly analysis will help advertisers create far better use of the advertising spend precisely when and where they’re most receptive to your message by attaining their target client.
