When one of the world’s leading firms achieves 4 thousand hits on YouTube, you can bet that everyone is lovin’ it.
Especially the ad agency that came up with the idea of the Hollywood celebrity Mindy Kaling, endorsing another brand, Coca-Cola, also linking it all to Google search.
So why are so many people in the search engine optimization community spluttering in their beverages over the TV and online campaign designed to drive search? At first glance the ads appear to demonstrate a nod along with a pitch to all users of technology?
It’s probably because the “place where Coke tastes so great” appears to have forgotten some search engine optimization fundamentals when forcing the content from TV to online. This includes the issues which are common stumbling blocks for sites not doing any SEO quality assurance.
The ad encourages audiences who search for ” where Coke tastes so great” to induce mentions of McDonald’s and also a heart boosting the movies, without saying that the company itself.
The chain even asked actress Mindy Kaling, that has 9 million Twitter followers, to look in the tv commercials, which do not appear on the business’s YouTube channel, Facebook page or Twitter account.
The ads do not mention McDonald’s once, although they do refer to Coca-Cola and Google.
But it could be argued that the hunt, anticipated to benefit from countless search engine results that link into the fast-food series and Kaling in a bright yellow dress, is where this effort really falls down.
Free publicity
The deficiency of SEO rigour means the first page view results on Google are mostly not McDonald’s but news outlets talking about the ad itself.
This narrative is actually creating searches and page views that everyone can steal.
It looks like the advertising agency has ticked the box, forcing people from offline to online and ceased there.
It’s a TV campaign that states go online and seek out ” that place where Coke tastes good” but there is not a paid campaign to answer that question. This is a necessity if you’re unable to meet the organically.
You’d expect slightly more finesse from a worldwide recognised behemoth like McDonald’s. A landing page is a minimum requirement and also a campaign might have a page with bells and whistles written to reply that query.
It’s hard to understand this massive SEO faux pas.
Had there been an landing page on the McDonald’s site, the media and supported its own placement in search and everybody could have connected to it.
Instead it’s being deemed by Google to be a question deserves freshness (QDF) and there is the usual page perspective hungry publications thrashing it out to harvest natural clicks.
It looks as though this is the only webpage which may rank in the US fast food giant.
However that is not on the McDonald’s most important domain name but what seems to be a staging server offering duplicate content for Google to crawl and index.
The McDonald’s monopoly campaign is a real winner but this one is more of a lottery without basic SEO.
