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International weather information and digital media provider AccuWeather.com has attained a 300% increase in movie opinions over the previous year after revamping its video supply to clients.
The business works with movie cloud services provider Brightcove to supply breaking upgrades, local forecasts, on-the-scene protection and consumer generated content via its AccuWeather.com Video Wall which has been assembled by Brightcove to make it much easier to search, view and discuss videos throughout the website.
In addition to combining footage the Video Wall groups by categories like trending movies and intense weather updates.
The Video Wall is integrated with Facebook, Twitter and Google Analytics, allowing AccuWeather to monitor key information trends and obtain insight.
“Consumers worldwide turn to AccuWeather as the world’s most trusted weather resource – and as an electronic pioneer, it’s a top priority for us to convey breaking weather updates and trending content efficiently with video across platforms and devices,” said Trish Mikita, vice president of digital media plan for AccuWeather.
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