Influencer marketing is among the fastest growing sections in advertising, and just one of the hottest topics of 2017.
It’s been proven that influencer marketing offers a much higher yield than traditional media channels. This does not come as a surprise though, since media, the so-called influencers’ stars, have an important effect on the buying decisions of their followers.
Their community of fans trusts the idols’ recommendations. Influencer marketing done directly benefits from the credibility and authenticity.
The Majority of the time the approach is thought to be too narrow
Influencer advertising has caught the attention of marketing managers because of this – it raises the potential for placing a brand in the sort of hip.
However, which station has the maximum potential from an advertisers perspective? Most of the time that the strategy is thought to be too narrow. Focussing on reach is not beneficial or essential.
Don’t overpay when it comes to creating your influencer decision
We need to take 1 step back.
What currency do we use in influencer advertising?
Just Taking a Look at the reach Won’t guarantee the desired effect
A well-targeted message into a relevant and comprehensive audience is influencer marketing’s objective. No doubt the range of an influencer is important when choosing the ideal channel. However taking a look at the reach will not guarantee the desired impact and perception by the audience.
The range of an influencer is only going to offer you raw numbers in the first location. The capability of producing the desired message in a way that is convincing and authentic and therefore triggering the action that is desired by the audience is a different story and much more critical for influencer marketing.
To achieve this, a relationship between their followers and influencers has to be based on trust.
Identifying the worth of influencer marketing
Two Important components have to be taken into account, to determine the value of influencer advertising:
The proportion between reach as well as the degree of confidence
We can make a judgement about how blogs or important social networking profiles really 23, just when looking at both factors.
We need to decide which channel will take the desired message finest
It’s essential to rely not only on the reach but also to concentrate on how relevant there is a channel to get the target audience and the message.
Creating the wrong channel decisions will waste your budget
Each influencer channels has characteristics and it’s own format.
About Twitter or even Instagram, one can share a fast impression with that influencer’s followers.
Every influencer stations has it’s own format and features
This is well-suited for its launch of a product or news statement. This time frame at which the user’s interest is drawn to a product means that the focus has to be on a visual and short message – one which receives the attention of the audience immediately.
If present a product a article, in a more detailed manner or you want to roll out a subject or ‘vlog’ is a far better strategy. Both of them are still observable even after years and encourage the consumer to spend additional time together with the material (the average session length for blog posts is 0.5 to 1.2 minutes).
The critical step here is to put yourself in the shoes of the audience you’re targeting. Put in place designed to meet your objectives and execute.
The three questions you MUST ask
It is essential to be present across several stations to make an influencer advertising campaign that will ensure your message is spread wide and far to the audiences. With this technique, it takes this can be spread across the stations of choice and consideration about budgets.
The primary issue for brands and agencies who want to spend in influencer marketing must be:
‘What objectives do we would like to achieve?’
‘Which message should be transmitted from the influencer?’
‘Which channels qualify to reach the desirable goal?’
The search for the right influencer can begin, once the answers to those questions have been discovered.
But, it’s important the methodology is applied. Instead of browsing through account, a more holistic approach has to be chased.
Influencer marketing has to be seen as an advertising channel that will implemented used across various platforms.
Hype or opportunity?
Marketers should adopt all types of influencer, especially those who has their target audience and that could provide credibility. Those with millions upon millions of followers are not always the correct choice, as mentioned already.
Those with countless millions of followers aren’t necessarily the right choice
To achieve the best result with influencer advertising and realise its full potential, it must become an intrinsic component of the marketing mix.
All stations should act separately – work towards a single effort objective and they should work.
Because of this, brands can expect to see the continued growth of marketing’s most exciting channels, a more faithful audience and a ROI.
Grasp the above, and brands are going to be able to filter the supposed hype and unlock influencer marketing’s possibility.
