Social search is changing the game for business proprietors who blog and produce content. Luckily, it’s changing things in our favor and that’s what today’s article is all about.
Even the best search engine is faulty
Whilst seen by many as the best search engine available, even Google search is extremely easy to fool and frequently benefits updated content, over excellent content. As a result, individuals like myself who find it easy to write and people who use super-smart SEO to game Google, often outrank authors that are superior.
The response is here… well, almost!
Luckily, traditional search is becoming less and less important, as societal search, (recommendations out of our social networks), soar. I will go to Google or Bing and search for exactly what a machine ‘thinks’ is a great post about marketing — or I will see what the people I know and trust, my friends, urge.
Google themselves really get social search and have spent hundreds of millions of dollars (perhaps more) on the progression of their own social network.
Whilst the Google team do not telephone Google+ a social media, it is a place where you can network and share ideas with like-minded men and women. I connect there with almost 20,000 individuals and it certainly feels like a social media — a damn good one, too! You can join me Google+ here.
Social recommendations from people you trust
It’s never been easier for them to obtain what their friends recommend, even if your customers are not asking their networks to get recommendations.
With the dawn of Facebook’s social graph, before long you will be able to receive that information fast. Lookup and also make it easy to find out what your friends recommend and Google + search are there. The image below is a screen shot of what I observed, when I did a Google+ search, to see what company books were being recommended.
I trust.
Freedom to focus on quality
I believe that those who’ve been set off blogging, because they either lacked the inclination to publish or the time / money to receive their SEO ‘right’, should rethink.
So they focus when they have something useful to discuss on publishing blog posts, I suggest that they change their strategy . If they’re writing something of significance, their buddies will share it with their own buddies and a subset of THEIR friends will share it…
Ironically, if it is linked to by a lot of the pals and share it, it might also do well in search engines. This is particularly true if you utilize basic SEO (and you should).
For WordPress bloggers, I advocate Yoast’s WordPress SEO plugin. It gives you the liberty to write for humans, whilst making by getting the basics right your work observable.
Google does not possess your voice!
Google is merely a business, a company, but only a firm. Don’t give control over what you need to say to them. You own your voice not Google.
- Tell us who you are and what you know.
- Tell us how you can help.
- Response our most pressing questions.
- Become a valued online resource.
The search engines may or may not ‘rank’ all that value. But individuals will and it’s people who buy from you and employ you. It and it works.
