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The Rio Olympics 2016 will celebrate and showcasing a variety of sports something that all sorts of brands will be keen to benefit from, as the world watches.
Much like almost any sporting event, the Olympics are a platform to expose your brand to a international audience that is mass, and it’s interesting to note advances in technology have for them to do so, it made considerably easier.
Unlike previously innovations will help brands produce a way for their clients. This comes as crowds move from being passive audiences becoming participators who will be seeking to perform and expect to become completely immersed that brands are reacting to.
Here I take a look at how manufacturers will be using technologies to enhance their audience’s experiences.
Virtual reality
Over the last couple of years we have observed a rise in the use of virtual reality and this year’s Olympics will be no exception.
The Olympic Broadcasting Team will be showing that the opening and closing ceremonies and one sporting event each day in virtual reality; something which has been made possible as a result of technological progress that have happened and will be new to the vast majority of individuals.
Virtual reality has the capability to reach a remote audience and immerse them in an experience. Samsung is 1 brand that will certainly look to make the most of the.
With this year’s Olympics that they have produced a virtual reality film, ‘Vanuatu Dreams’, that is gotten with their own VR eyeglasses, Samsung Gear VR. They’ll also partner up to broadcast over 100 hours of virtual reality and 360 videos through the NBC sports program.
Those seeing will find themselves transported into Rio and immersed in the events.
Social networking
A social media presence has become the norm , simply because involvement and visibility with a brand’s target audience is unrivalled when it comes to encouraging interaction.
It offers an element of immediacy that we now search for, the capability to receive and digest information quickly.
Visa has created a bracelet using near field technology Which You Can use to cover with 4,000 points available in the Olympics
People may interact with brands via experiences and this dynamic needs to be integrated into the experiences a brand generates. This is heightened when is a big event such as the Olympics, with everyone looking to websites to get advice, while being involved.
That is why brands such as Airbnb and Coca Cola have created media campaigns. Coca Cola will be conducting a campaign called #ThatsGold, which will feature 79 athletes and will aim 50 markets across the world.
Airbnb have become the alternative lodging sponsor for the Olympics, and they will celebrate this through a video campaign called #StayWithMe, made to emphasize ‘a community at its finest’.
Audience experiences
Audience experiences have been enhanced by convenience tech – the inventions we rely on this make day to day life much simpler.
One of the advancement in this area is engineering, employing a wristband or allowing the regular consumer to pay via smart phone card.
At this year’s Olympics, Visa has produced an advanced bracelet using which you can use to cover with at all 4,000 points of sale.
It has never been more easy to associate brands with audiences, particularly. Digital creations provide more opportunities to engage and people in experiences, and also this year’s Olympics is going to be no exception.
Brands have been embracing the technology and adapting to a world of inventions enhance their own experiences, whether they’re in Rio and to achieve their consumers or watching from home.
