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Advertising and marketing agency Brand & Deliver has established the brand identity for Pariti.
Pariti is a money management app which sets by connecting securely to both detect and forecast approaching bills and income users a manageable weekly spending target.
The brand identity comes with a bright, fresh colour palette coupled with a flying dot which is intended to signify Pariti helping users to move from 1 place to another in their financial travel.
“Pariti’s challenge is to stick out from an already saturated financial services marketplace, to be a voice for simple and transparent finance and to enhance real individuals’ lives with their solutions”, said Rob Pratt, head of design at Brand & Deliver. “The identity required to reflect Pariti’s approach and quickly launch them as a transparent, approachable finance brand which consumers can trust,” he explained.
Matthew Ford, founder and CEO at Pariti, said: “In Pariti we want to assist individuals reimagine the connection they have with their money. Having a fresh friendly and differentiated brand identity really helps us distinguish from the banks and other fund companies that are standard. Our site and the Beta version of our program have already seen substantial enhanced uptake and customer brand recognition since the recent launch,” he said.
