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Facebook is launching new mobile advertising solutions aimed at helping get clients intostoreswhen they are out and about.
The new alternatives will also be able to estimate the impact of business’ Facebook mobile advertising campaigns through the dimension of shop visits and instore sales.
The company has established a native shop locator in its Local Awareness adverts which show individuals the shops nearest to them and offer pertinent calls to action such as ‘get instructions.’
Shop locator
The new shop locator will mean that customers can view a map of all the locations a business has nearby and click the map at the advert for information about nearby locations such as address, opening times, website and estimated travel time.
The new function can be added to any neighborhood Awareness advertising and is available today to advertisers.
Shop visits
Facebook has also launched shop visits, a brand new reporting metric that can measure the number of people came into an advertiser’s store after seeing a Facebook effort, optimise advertising creative, targeting and delivery based on store visits and analyse results across stores and regions so as to optimise and plan future campaigns.
Advertisers such as M&S and Burger King UK have already employed the function and it’ll be rolled out globally to advertisers over the forthcoming months.
Offline conversation API
In addition, Facebook’s launch an offline conversion API, which will allow businesses to fit transaction data from their customer database or point of sale system to adverts reporting, enabling them to better understand how well their adverts are working.
Businesses can use the API right with Facebook or via partners like IBM and Lightspeed. The function will also advertisers over the telephone and to see real time results as trades occur instore, gain demographic insights and optimise future campaigns consequently.
