Linkedin is seen as the platform that provides brands that the security, according to a survey by AI firm GumGum.
The company interviewed over 200 industry professionals in America, UK and Canada as part of it’s The New Brand Safety Crisis report. One of the respondents, Facebook was seen by a large margin as the very unsafe platform for manufacturers (-23), followed by Twitter (-11), publisher sites (-10) and YouTube (-8).
The results suggest that despite its public and many issues with brand safety over the last few decades, YouTube is still thought of as safe spot for brands. It appears that Facebook’s notable roles in the ‘fake news’ scandal has done considerable damage to the brand of the company.
And the problem is a one. 75% of respondents reported that their brand (or one they worked with) have had brand safety issues, with 43% saying it had occurred more than once. 44% stated that they have issues with brand-unsafe vision, while video was reported by 32 percent as threat or the most important source.
And while 45% have been using alternatives to attempt to shield themselves 15 percent aren’t currently using any at all.
“Epidemic levels”
When asked what type of articles they believed to be the most dangerous to their own brand, the respondents put hate speech (34%), Pornography (17%), and violence (13%) on top of the list. The kinds of dangerous content they had actually struck, however, are inclined to be that about disasters or tragedies (39%), divisive political issues (39%) and bogus news (39%).
New content appearing in the wrong place’s impacts could be important. 47% of respondents said they received social networking that was negative blowback, with 25% promising this lead to real negative media. Only 13%, nevertheless, lost any earnings due to the episode.
“When brands are damaged, we all suffer,” said Phil Schraeder, President and CEO of GumGum.
“With brand security now reaching epidemic levels, we need a thorough comprehension of these problems happen in the first area and affect the brand ecosystem. According to our findings, we can identify methods to restrict manufacturer security exposure, with computer vision as a top solution.”
When it comes to exactly what solutions to the problem might be, 59% of publishers thought that relationships are the approach to ensure ads are currently emerging in the perfect places. Other potential options include blacklisting (31 percent), ads.txt (24%) and keyword discovery (22%).
