According to an investigation of YouGov consumer information by company Pure360 that is martech shows that the significance of imagery in regards to the process.
2045 adults were polled by YouGov and found that 53% think that pictures grab their attention. 61% anticipated marketing messages to add graphics or photos.
In reality, 62 percent of respondents stated they would not purchase from a brand unless they can see the product being marketed in its entirety. The selection of imagery is significant also, with 54% saying that they prefer brands using product imagery.
Marketing Director in Pure360, Komal Helyer said:
“With picture sharing platforms such as Instagram growing in popularity, manufacturers are paying particular attention to the power of a film in marketing efforts to entice customers. Happily today they gain from plenty of technology to provide more useful, interactive, responsive and targeted graphics.”
Public picture
The significance of brand vision is likely to grow in the next several years. A recent eMarketer report quotes that Instagram will account for a third of all networking users from 2021.
The price for using irrelevant or ‘poor’ vision can be pronounced for brands. 69 percent of respondents said that it makes a brand seem bad if they use the kinds of pictures. There are also and not using them may have a negative influence on their opinion of their brand.
But when the selection of imagery is done correctly, it can be a strong driver of brand advocacy. 23% of the customers surveyed said they like to discuss images of items they like online.
“A fantastic image alone might well not suffice in accordance using a potential or existing client,” Helyer continuing.
“Consumers are used to some personalised experience and when a picture doesn’t fit with the text about it and is not pertinent to them, it might potentially damage their propensity to make a buy. On the other hand, our studies have shown that a decent variety of British shoppers will share an image from a brand they like when the picture is ideal.”
