Influencer marketing actually came into vogue in 2017. As it merged with social networking while the principle of utilising people to sell your goods is not anything new, the notion has undergone a major evolution in the last few years.
Instagram has put itself directly at the heart of the expanding section of marketing. As a mostly picture-based network with approximately 800 million consumers (as of September 2017), it is perhaps no surprise that Instagram is so suited to influencer marketing. The site also boasts a user base, being popular among adolescents and young adults.
Lately, the data science team of advertising applications company Klear analysed over 1.5 million Instagram posts, all of which were tagged with an #Ad hashtag through 2017.
The results show that 2017 was a year that Instagram actually began to cement its place as the premier site for influencer advertising.
The data indicates that 1,504,383 Instagram posts were labeled using #Ad in 2017. Instagram found an almost doubling of influencer marketing activity. There was a continuous average growth of.
There was also a clear dominance of guys in the sector, with 83.9 percent of the #ad articles being posted by girls.
Top industries
The study also showed it is millennials produce the most sponsored articles, with 42 percent of sponsored articles.
In terms of the effectiveness of influencer advertising, there are some industries that the arrangement really works for. The best two businesses in terms of sponsored post activity in 2017 were unsurprisingly, accessories and fashion and beauty and cosmetics.
25 percent of posts were associated with accessories and style.
2017 saw fitness and wellness break into the top 10, with a whole host of fitness influencers using their reach to promote goods.
The Federal Trade Commission (FTC) transparency guidelines that were published in September 2017 didn’t hurt the growth of the industry.
