(c)iStock.com/anyberkut
Enterprise intelligence firm Brandwatch has established Audiences, an analytics and effect tool, to draw effort insights for entrepreneurs out.
While Brandwatch has until now been concentrated on allowing entrepreneurs to search for key words and mentions of a brand, its brand new tool means they can now gather social intelligence about customers and also identify influencers.
Brandwatch users can use the new tool to build custom viewers from scratch, discover the influencers within them, and examine the content they’re sharing.
The tool involves the capability to customise searches and filter crowds, which can be based on followers of any accounts, people who cited specific keywords in addition to demographic and biographical information.
Users can also create live dashboards that reveal what any group is currently discussing and the hashtags, images and stories they’re sharing. Twitter lists can be pulled from Brandwatch Audiences, alongside their metadata.
The tool employs the PeerIndex ‘Effect Graph’, a stay writer database of over 200 million active Twitter users. This maps each individual’s interactions with other users and, in turn, the effect of those they are currently engaging.
Every individual’s system is mapped, revealing who they affect and who they are influenced by, and any viewer can be flashed according to network clusters.
Audiences integrates with Brandwatch Analytics, meaning entrepreneurs can upload lists to research what influencers and viewers are saying about their brand and setup alerts for immediate notification when influencers mention any brand, competitor or campaign they’re monitoring.
Users can also export an Audiences list to Twitter to pinpoint societal advertising targeting and can also tag influencers who’ve mentioned content previously.
