It’s so tough to keep up with the networking giants that are social, as they seem to be publishing a piece of marketing or advertising each week. It’s Twitter and Instagram that have brought for all of us into something brand new to play with, such as a new ad format.
1. Twitter launches conversational ads
Twitter advertisements up until today have been fairly standard. Advertisers may be able to target for their hearts content, but getting people engage and to click may be problematic for your pro.
But it’s now launched a new ad format that get consumers.
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2. Why Instagram’s brand new Stories tool is great for entrepreneurs
Instagram’s more or less executed the exact same attribute as Snapchat (Stories), but we think there’s some advantages for entrepreneurs to this.
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3. Olympics rife with marketing opportunities
Yes, yes, we all know we are being a bit Obvious here, but based on some new Adobe survey, this Olympics are staying at home rather. So, there’ll be a great deal of scrolling, flicking and swiping done during ad breaks – lots of chances to get on your marketing groove.
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4. Mobile advertising experiences need improvement
A recent research has discovered that under half of customers believe mobile ad are not targeted all that. Oh dear. Therein lies an opportunity for advertisers to improve what they do?
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5. We love: Adblockers are fat shaming the press sector
It is not just for the headline although it does pack a punch. This piece on the LEAN marketing fundamentals by Vibrant Media is actually pretty informative for everyone interested in the market.
Did we miss anything? What’s your very best piece of advertising news in the week? Comment below and we’ll talk about it.
