Mobile gambling is the world’s first truly global marketing tool.
With over 1.9 billion players worldwide according to Tapjoy, it’s time for manufacturers to start to adopt the video (mobile) game platform across their marketing and advertising platforms and also use video games to provide alternatives to their advertising requirements.
Video or mobile gaming?
A part of the delay in using mobile gaming is that the misunderstanding of the profile of gamers, that are believed to be people. Players are labeled again as miscreants that are the worst nightmare for a brand, with the exception of video gaming brands, mobile devices, and their providers, or wrongly as anti-person-to-person.
According to Kristien Wendt, experiences and brand gaming partner/head of customer services at Proelios: Mobile gaming needs to, in the near future, begin to impact the use of big-buck marketing dollars, money now targeted to advertisements and traditional channels.
Think of this broad Selection of clients a new can pursue, providing the ‘brandventurer’ with the ability to select their brand-linked online individuality, which naturally could be tracked and quantified in all aspects of usage
In an article printed in 2015.
Here is some extra information. Smartphone adoption had increased by 2014 to nearly two billion phones in use worldwide, and in 2015 the expansion increased by 12.6 percent. This adoption rate could be connected with the massive speed where mobile gamers are playing games on their telephones (32% of their time). Yes, a gamer is using almost a third of the time a phone, it’s used for gambling.
If the possession and usage stats won’t get brands to look to utilizing mobile gambling, then perhaps the process will. In 2017, the mobile gaming market is anticipated to be worth $40.9 billion–a almost 22% increase from 2015.
Technology and digital technologies have become partners, and integrate the latest in technology and the time has come for mobile gaming to combine the mix.
Let us return to the future
This isn’t a new thought. May not understand that gambling has been around since the beginning of time. Well nearly. The cavemen used nightclubs, and not for golfing. A well-known game was released with Purina Dog Food at 1982 called “Chase the Chuck Wagon”using Atari as the stage. This was just two years before the iPhone and 35 plus years prior to the introduction of Apple computer. The Purina sport has become an Atari cult classic.
Some additional data supplied by the Tapjoy research indicates the marketplace may be awaiting the upcoming charge to make mobile gaming a household word. Think “brandventurer” as an option to the harsh word “gamer.” Why alter the term? According to the analysis, two-thirds of users using games do not consider themselves to be “players”
Clues, games plans, new trivia, competition, puzzles, gaming updates, new brand-based adventures can be offered via the manufacturers’ social networking platforms, finishing the P2P circle
Puzzle-based games lead the way in popularity with 59 percent of respondents playing, strategy games maintain a 38% share, 33 percent are held by trivia games, and Casino/Card matches) hold 27 percent of usage.
As stated by the Tapjoy study, games are used when customers are watching tv. Frequently is defined as 70% of time. What ways and tracking an attribution, and tools to connect big budget media!
Compared to P2P, social media respondents to the study imply that customers are twice as likely to say that they feel comfortable playing games since they are when utilizing programs. Thinking about the current rash of political posting, this number must have lately grow exponentially (LOL)!
The way to create a mobile game
The path looks obvious to me. Just use the breakdown supplied above and set your path. The tough part is to ascertain what percentage will your game be predicated on Puzzle, Strategy, Trivia, and Casino/Cards. For me personally, I would fall the Casino/Cards class much negative connotation — and strategy a game which joins the brand to a puzzle, a brand/consumer approach. Insert in key trivia, blend in a few strategy, and eventually include some adventure gaming format. Voila! You are there.
Again, the most difficult part is to get the ideal balance of game types. Or maybe, since we are targeting a broad section of demographics which the gamer could select from, to choose a priority-based list and let the marketing game fill in the blanks. Similar to choosing which kind of vehicle that you would like to drive when playing a driving game at Dave & Busters.
Accept another phase of advertising evolution
In a prior article, I chased on the four important columns of gambling: New Engagement, Connection, Retention, and Measurement. These four themes dovetail perfectly with the four bases of advertising–Price, Product, Promotion, Placement. Incorporating these four “P’s” into the sport structure seems simple and effective.
Previously, most brands admitted social and other digital media on a wing and a prayer, making promises which were usually not realised. Mobile gaming appears on the surface to offer more proven chances and promises that are more likely to be fulfilled
Can you see all of the avenues of integration linking gaming together with all the four “P’s” of marketing? I really do. In reality, this integration is why I opened this article by stating that “Mobile gambling is the world’s first genuinely global marketing tool.” Virtually every region, every current market, can be customized to encourage not just the needs of the customer (the market) but also the marketing objectives and objectives of the brand too.
How do the brand monitor the consumer-based demographic information, 365/24/7, including data on the buying, locational and behavioral patterns, globally? It is actually quite straightforward, via information captures that are built into the game itself. The metrics include the length of time the customer engages with the brand, the frequency of usage, which links provided by the brand the consumer follows, the customer’s pleasure level, whether customer participate with brand-defined social networking platforms, their place globally, and, on occasion, where they journey while gaming. Links to websites could be linked to the game via reality, and games can make it possible for as the technology grows their use to enlarge.
What do you think?
Looking forward, do you think that should stand by itself, or are you aware of the belief that we marketers must look to establish the brand and enhance the customer experience? Or perhaps mobile by itself is a shipping device–a delivery mechanism much like printing. Print by itself is of limited use; it is the instruments which printers use. Consider the delivery based products, toys, and tools to have something precious and rewarding to provide.
