ASOS and HBO will be the first titles to make use of Snapchat Promoted Story advertisements format.
Snapchat ‘tales’ are a format which are used by millions of the customers of the social platform to share photos and videos with other users. User stories last for 24 hours and can be viewed any sum of times.
The best way to open this arrangement is an attempt to drive up advertising revenues and help reverse the company’s bad run of form.
“Our marketing partners are asking for ways to tell deeper stories on cellular,” Peter Sellis, Director, Revenue Product, Snap Inc..
“Promoted Stories offer entrepreneurs access to the exact same Stories format used by our community, combined with the reach and placement enjoyed by publishers on the app.”
The promoted stories for HBO and ASOS will target different markets.
Storytelling
The ASOS narrative will look to place the brand. The HBO advertisement targeted with its list of content that was esteemed to lure them.
What is a Promoted Story? The arrangement is three to ten person ‘snaps’ that all link together to tell a longform narrative. The current buying model is that a new can pay to get a “one-day takeover” by particular country.
“We are excited to be among the first brands to start Promoted Stories and hope we can get it done in a means that is fun and engaging to the folks out there who adore ASOS,” Leila Thabet, Global Content and Engagement Director, ASOS, said.
