(c)Swyft Media
Engaging the younger generation is a difficult undertaking, given a attention span, coupled with the sheer volume of competition on the market.
One way Swyft Media is attempting to handle this matter is by launching a series of programs for brands. Branded decals are offered by the programs – images andGIFs – and can be one of the first to offer branded content through iMessage.
Apple’s choice to start up its hugely popular iMessage program is validation that this growing medium has become an increasingly Significant Part our culture
This is a wise move given the current launching of the 7. Many messaging and societal programs such as Facebook Messenger, Whatsapp, Twitter and Snapchat already possess non-branded and branded decals.
But, Swyft is just one of the first companies to make a similar experience – and give brands a chance to reach audiences.
Apple services supervisor Eddy Cue said in a podcast which as many as 200,000 iMessages per minute were being shipped at rates before this year.
Branded stickers
The chance is there for entrepreneurs, and Swyft Media is starting 100 digital sticker and emoji packs around among others, on behalf of brands such as Peanuts, The Backstreet Boys, Sausage Party, the New York Rangers and the Dallas Mavericks.
The company has about 60 program partners inside the Swyft Media Network and via its Swyft Mobile Engagement Platform, enables content to be created, deliver and analyse by brands to many of the main cellular messaging programs. They do so through campaigns based on metrics that include demographics, geographies, brand KPIs and more.
Evan Wray, co-founder and vice president of Swyft Media, said: “The cellular messaging space is a potential goldmine for brands seeking to reach young customers in a means that makes a lasting effect through both engagement and brand loyalty.
“Apple’s decision to open up its hugely popular iMessage application is validation this expanding medium has become an increasingly important part of our civilization — and a excellent avenue for brands to participate consumers at scale in a manner that does not feel pressured. We believe Apple’s new approach will make tremendous chance for brands to quickly benefit from the advantage that cellular messaging apps can deliver.”
