Competition is increasing, the pace of change within business is becoming and technology is disrupting work practices.
The pressure to keep pace with electronic transformation is a concern for many companies, according to the SalesTech report by CITE research and SugarCRM — 63 percent of organizations are concerned about the cost and effort required to keep systems up to date and 34% view their organisations resisting change as a major barrier to deploying new technologies.
It requires a certain type of leader — the Maverick — who sees these challenges as opportunities.
Making decisions which will set up their organisation for success in our world that is electronic, revolutionary businesses realise that shift isn’t a destination, it is a travel and thinking that is open is crucial.
In order to remain at the forefront, most change from the inside out and companies need to adopt digital. Given that a study by Accenture shows that 80% of organizations think that technology allows for a work force that is fluid, the ‘ticket’ for any company should be maintain and to embrace technology within the office.
Given essential technology is, what can marketers do to ensure not and they are mavericks wallflowers?
Constantly looks towards tomorrow
Technology has always progressed at a dizzying rate. In the 1960s Gordon Moore coined the expression Moore’s law, which predicted that a computer’s overall processing power would double.
This is realised by businesses that are successful, they build agility so that they can change with the times.
Don’t underestimate the Extra value of their human workforce
Businesses that instil a culture of innovation throughout the organisation whatsoever levels, will reap the benefits. This involves making sure workers are onboarded and also given the right tools to operate in tandem with technology.
Customer Relationship Management (CRM) systems provide workers with generous amounts of information, so they can work more productively and finally understand the client more. Given that 52 percent of clients have stopped using a business due to customer support, they need to invest in supplying service.
Mavericks are 1 step ahead of the curve, they know that a unique relationship must be fostered by using their clients.
These game-changers induce customer-centricity in new ways, breaking down the silos and yanking customer information from across the organisation and beyond. Mavericks integrate technology readily and freely and don’t underestimate the value of the labour.
Bring in change at the right rate
Every organisation differs, and so the rate or alter differs across the board. Companies that are leading work with, not against their company’ capabilities. They know that office lock-downs can be caused by upgrades, and derail from work ethic — or worse sabotage pre-planned shift.
I believe that teams must have control over when new features are added, whenever some cloud technologies suppliers force upgrades at the same time. This helps set a environment in the business and also allows employees that they have time — to operate alongside technology.
With study from Progress asserting that 62% of respondents see improved alignment as a standard for successful digital transformation, it is important to attract the consumers on the travel with you.
Keep on questioning
Mavericks realise that we are unearthing the answers. As technological innovation gathers pace, it brings with it new sets of responsibilities and challenges. The companies that thrive will transform in a way which works with their particular individual needs.
IT infrastructure needs to support data movement
The game-changers realise your workforce needs to comprehend how to use technology and that IT infrastructure needs to support data movement. Additionally, they understand that it helps to keep clients close and that technology is integral to the customer journey.
Yes, integrating technologies is a intricate endeavor — there will be failures and there is no quick-fix, one size fits all strategy. What’s perfect today will be tomorrow incomplete so it is important to move quickly, experimentation on what functions, and expand and immediately fix what doesn’t.
When change is driven by business mavericks, and adopt an approach that is agile they endure the test of time — and will cut through the clutter.
You may read the full whitepaper here.
