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Can you recall when you really had to read some thing to get the message? In the world of today it’s the visual medium that is currently becoming the way to convey whether that is by way of graphics or video.
The tendency to capture life through imagery instead of words is feeding through to advertisements and forcing entrepreneurs to rethink how they communicate with their clients.
But it is for communication via video Facebook that is proving one of the greatest mediums. Therefore the firm has supplied some new pointers for entrepreneurs seeking to bring their brands to life through what it calls “thumb stopping creative” video.
Increase in video
It is something that marketers must adopt. In only one year articles per person have increased by 75% worldwide and with a staggering 94 percent in the US based on statistics from Facebook itself. Photos also prove popular with over 350 million photos uploaded to Facebook. Instagram meanwhile sees videos and 70 million photos posted daily.
Users are placing more movie content in their news feed on Facebook too — up by 3.6 times that on characters from this past year. And content that is such is being watched. Facebook has more than a billion daily movie viewpoints with over fifty percent of daily Facebook users swallowing at least one movie each day on the station.
While previously the part of the cellphone was in capturing is the watching of video via mobile — a figure which has hit at 65.
Video accounts for two thirds of visitors
In the US, adults spent out on Instagram and Facebook and from 2018 mobile video will account for 69 percent of total mobile data traffic and increase 14 fold based on Cisco Systems.
Facebook guides marketers to plan creative from the frame to guarantee narrative and content. Additionally, it urges designing your movie as this will be the favored way of seeing on the website, to have impact.
In the end, the social network says to keep centered throughout the planning and execution procedure on campaign objectives, using a good mixture of movie and photo for unique screens, devices and connection speeds.
