Research by giffgaff has shown an increase in video streaming is currently driving a 720% rise in data usage by 2021.
This will see the typical person use 5.07 GB a month from 2021, up from the current 1.72 GB.
Mobile video streaming will probably see the largest growth, with giffgaff predicting a rise in 0.58 GB a month to 2.85 GB in 2021.
This proves that how consumers are digesting content on their mobile phones is experiencing a drastic change.
Other figures from the study:
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Web browsing is projected to rise from 0.29 GB a month in 2016 to 0.45 GB in 2021
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Audio streaming will rise from 0.07 GB to 0.20 GB
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Messaging will rise from 0.32 GB into 1.57 GB
“Our research showed many clients infrequently used their evaluation and moment allowances,” giffgaff chief commercial officer Kim Faura stated, “the demand now is for more data to up with mobile technology.”
The remaining portion of the giffgaff analysis are available here.
Android overtakes Windows
In other news, research by StatCounter demonstrates that at March 2017, Android topped the worldwide operating system (OS) use market share for the very first time. Android narrowly beat Windows with 37.93% and 37.91% respectively.
“That is a landmark in technology history and the end of an age,” StatCounter CEO Aodhan Cullen explained. “It marks the end of Microsoft’s leadership worldwide of the OS market that it has held since the 1980s.”
“It will difficult for Microsoft to make inroads in cellular but another paradigm change might provide it with the opportunity to regain dominance. That could be in augmented reality, AI, voice or Continium (a product that aims to replace a desktop and smartphone with just one Microsoft powered telephone).”
