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From Paul Jarrett, MD, Sonin
Apps have developed from novelties that engage and brands use to reach with their customers, since the launch of the App Store back in 2008. However, despite 71 percent of marketers considering mobile critical to reaching their goals, rumours continue to circulate claiming that we are on the edge of a ‘post-app era’, or a ‘app-ocalypse’.
What we’re now experiencing is not the passing of programs — far from it — but instead the growth of apps. As new technology becomes available on user behavior and the consumer marketplace with changes that are mobile, apps are acclimatising to those shifts. Much like they have been performing to the current moment, from 2008.
User behaviour
Since the amount of smart technology grows, so does user expectations. We are living in a fast paced, task-orientated society in which individuals rely on technology (such as programs, wearables and even televisions) to carry out tasks quicker and with minimal work. Will struggle to produce a direct impact in the consumer market. When they log in, users don’t even need to search for their favorite shows they’re already recorded out for them. Still, they do not even have to press play to watch the next episode.
Your users wish to keep on using apps, they just don’t want to work hard for them. This means that brands will need to cater to this and think what they want, when they need it. Think auto-responses, voice recognition logins and one-click checkouts to queries. These attributes are now gadgets, they are pro-active tools that are indispensable to mobile program participation.
Mobile users need programs that are effective in their own ability, and give a more seamless experience to save valuable time to put it simply. Just how can manufacturers ensure this?
New tech
New technology catering to increasing user requirements, and is currently playing its role in the growth of the cell app. There’s no doubt they’re turning to appeal more although apps are not dying. For instance:
Chatbots and AI: With more than 60 percent of consumers demanding that businesses be contactable on a 24/7 basis, mobile apps are no more platforms to just browse products and also make purchases. As a result of chatbots and artificial intelligence (AI) applications, apps are now platforms in which brands can establish more, more stablished relationships with their customers, offering a truly bespoke service.
Facebook and Twitter also have incorporated technologies making brands available to customers whatever the need. Afterward, leading organisations from the beauty, transport, taxi, hospitality and banking businesses are feeling the benefits.
Instant apps: Google has formally started testing Android Instant Apps, which provides customers with immediate access to program content on the internet along with the conventional download. For marketers that brings many advantages, such as app visibility on the internet along with this Google Play Store. With programs soon to be made available to consumers on more platforms, this challenges and instills the idea of the ‘era’ that we hearing.
Interactive notifications: Societal alarms are ensuring that users are more program participated than ever before, another noticeable trait of this program development. Previously push notifications alerted users like news reports, invitations and networking activity. Nowadays, interactive notifications make it possible for users to control programs in their home display, linking in with their quick paced schedules.
Planning forward
As programs will have to evolve to meet the changing demands of customers, it is important that brands take action. We are currently in an exciting transition interval, but with fresh waves of technologies emerging and expectations growing, organisations need to alter their strategy to program development to remain at the forefront of their industries.
Editor’s note: To discover how to approach future app growth and challenge the ‘app-oclaypse’ concept, Sonin is putting together an exclusive webinar on February 22 at 1400 GMT. Find out more here.
